Karachi — 3M ESPE organized its `Expert Conference-2012 in all major cities of the country including Karachi, Lahore and Islamabad. The conference was coordinated for 3M ESPE by Dr. Ahmed Zaidi, The Scientific Marketing Specialist -3M ESPE, and the product under focus was Single Bond Universal.
The aim of organizing the conference was to provide an opportunity to dental professionals to attend world-class education, network with colleagues from down the street and around the globe; and to learn about current products and technologies — especially the New 7th Generation Bonding — The single Bond Universal. 3M ESPE held this dental conference in the country under the aegis of its brand, Single Bond Universal — which is regarded as the revolutionary product of the modern bonding generation. By virtue of such events, 3M ESPE aims to bring the science of dentistry at par with recent advances in global dental education and research. 3M ESPE understands that a conference is the single most important place where producers and purchasers meet. Apart from the most effective method of marketing, it proved to be a place of social interaction and interest for the Dental Professionals. State of the art display and prints, added with spot lighting, provided the participants with a spectacular sight. Trade customers were greeted at specialized product counters, and in depth briefing was given about the product of interest. Interested participants were given product demonstrations and handling instructions in person where required. The list of speakers included, Dr Syed Yawar Ali Abidi, Dr Sameer Quraishi, Dr Fazal ur Rehman Qazi, Dr Abu Bakr Sheikh, Dr Salman Ashraf Khan, Dr Saima Razzaque and Dr Amir Qayyum Khuawaja. With such galaxy of speakers, the audience learnt of the latest advancements in Operative Dentistry, Resin Bonded Bridges, Inlays and Bonding Techniques.—PR 