Karachi: A ‘Dental Awareness Campaign’ headed by Dr.Hira Khan of Altamash Institute of Dental Medicine was conducted last month, where teams of students from AIDM with supervisors Dr Hira, Dr Maryam, Dr Sumera and Dr. Bushra, went to different workplaces and universities such as Sanofi, Martin Dow, National Bank of Pakistan and Greenwich University. The prime aim was to help change the mindsets of the educated class regarding their dental fears and reinforce preventive dentistry. The campaign session commenced with a short documentary showing ‘Common Fears and Misconceptions’ regarding dental treatments amongst the educated class, being the major cause of their dental negligence. This was then followed by an interactive power point presentation including pictures and demonstrations on 3D models so as to give a better understanding of the dental procedures and related misconceptions. Emphasis on prevention of oral diseases and on risk factors associated with poor oral hygiene was made with the help of a humorous skit that lifted the audience mood and also refreshed their knowledge. The program was then closed on an interactive question-answer session and a few complementary dental checkups. -PR