It has been quite some time since social media has taken the world by storm. Nowadays, being on social media has practically become a norm as people firmly believe in leaving digital footprints. Social media can be a powerful weapon if used correctly, specifically when it comes to marketing, EVEN FOR DENTISTS!
By Suhaib Ahsan
How dentists can take advantage of social media:
Vlog once a week
Now, a dentist’s life can get pretty hectic with appointments that span all day long. However, it’d be pretty amazing if you can take out time to vlog a minute or two from your daily life and upload it on your YouTube. You can cover various aspects of being a dentist; the pros and cons, the type of patients you get, or even a glimpse into a few medical procedures.
Talk about your day
Every once in a while, document your day. Please talk about your thoughts and feelings you had on a particular day in a small paragraph; whether it is sad or happy, share it on your Instagram and Facebook posts. It would help if you made your audience feel like they can relate to you, which will favour you a lot. Be real with them. Allow them to feel validated. In fact, you can even share dentistry memes on your page for some light heartedness.
Invest in advertising
On the one hand, you’re sure to woo your usual patients. However, you need to increase your outreach; to bring more patients aboard, you should seriously consider putting your money where it’ll do just the deed. Sponsored posts will allow more people to know about you, your workplace, and your working process. What do you know, maybe they’ll be so inspired by you that they might be next in line on your schedule.
Social media marketing can get really hectic, and one might lose interest if you aren’t doing it right. One of the key takeaways is that you have to keep your content engaging so that people will look forward to it each day.
The author is contributing writer at Dental News Pakistan and can be reached at suhaibahsan47@gmail.com
