CHARLOTTE: Dentsply Sirona, the world’s largest manufacturer of professional dental products and technologies, has recently appointed Erania Brackett Senior Vice President, Chief Marketing Officer (CMO). She is based at the company’s headquarters in Charlotte, NC.
“On behalf of the entire management team, I am excited to welcome Erania to the Dentsply Sirona team. She will be responsible for developing the business plan for how we elevate and invigorate the Dentsply Sirona brand, leverage our procedural approach and build a more comprehensive global online presence”, says Don Casey, CEO of Dentsply Sirona. “I am convinced that Erania will have a strong impact on our brand perception and how we communicate and position our procedure-based product portfolio.”
“I’m excited to join this fantastic company. I thank Don and the management team for their confidence and trust,” Ms Brackett explains. “Dentsply Sirona makes a difference in people’s lives and empowers millions of customers by proudly creating innovative solutions for healthy smiles. We will develop a comprehensive approach to how we market the Dentsply Sirona brand in the future and make this important purpose and mission even more visible in the market.”
With more than 20 years of experience leading global operations and marketing in the healthcare and consumer products industries, Erania Brackett has an extensive depth of global expertise, launching and integrating new and repaired medical device businesses, hardware and software solutions.
Most recently, she served as Vice President, Commercial Marketing, Patient Management, Cardiac Rhythm and Heart Failure at Medtronic, where she was leading a team of marketers and product managers and was orchestrating the overall global downstream product commercialization and patient management portfolio. Prior to this role, she served as Senior Director, Patient Management, Global Commercial Marketing, and as Senior Director, Global Hardware and Software Operations. Before joining Medtronic, Erania worked at GE Healthcare for 15 years and held commercial and operational leadership roles in California, Georgia and Colorado. Prior to GE Healthcare, Erania worked for Procter and Gamble in Kansas City, KS and held several engineering, operations management, and continuous improvement positions.
Erania holds a bachelor’s degree in Chemical Engineering from Tuskegee University and is pursuing an Executive MBA at Emory University’s Goizueta School of Business.
